Variable Data Printing (VDP)
as known as variable-information (VIP)

It's form by on-demand printing in several elements such as text, graphic and images. It may changed from one printed piece to the next without stopping or slowing down the printing process. For example, a set of personalized letter with the same basic layout, can be printed with a different name, address or numbering in each letter.

Furthermore VDP also mainly used for direct marketing, customer relationship management, advertising and invoicing.

Nowadays, full digital colour offers the high quality output to fully support specific and targeted marketing campaigns and client communication.

By using VDP, cost of printing can be reduce, customer needs can be targeted, still can appropriate different customer's required and needed. it's also easier and efficiency and good organization by using information from a database or external file without delays delivery time, and the golden timer. For example various types commercial and program's booklet, instructions booklet, individual portrait, and etc...